April 25

Made Well Everywhere: A Commitment to Conscious Craft

We believe quality knows no borders.

Great garments can be made anywhere - if they’re built with care and a clear conscience.

For too long, entire regions have been dismissed unfairly. But we’ve seen first-hand that when pride, skill, and craftsmanship come together, the result is timeless.

It’s not about where it’s made.

It’s about how - and who made it.

Our Promise

If something lets you down, we’ll make it right.

We repair where we can, replace where we must, and repurpose wherever possible.

It’s not just good practice - it’s the right thing to do.

Where We Are

We’re not perfect - but we’re doing the work.

96% of our range uses natural fibres and their blends with over half of our products made using 100% natural fibres
80% of our tops are made with organic cotton
2,744 garments repaired or re-homed to avoid landfill or recycling
85% of suppliers are independently audited which includes ensuring safe working environments

We measure. We question. We adapt.

Because every thread, every button, every shipment matters.

Where We’re Going

We’ve always been a conscious brand. But we want to be better.

We’re setting clear goals and holding ourselves accountable:

We have reduced air freight from 38% to 10% over five years, we are aiming for 9%
68% of our range is made in the UK & Europe reducing the need to air freight, we are aiming for 70% in 2026
Launching a pre-loved platform to keep garments in circulation in 2025
Applying for B-Corp certification in 2025

We’re also making space for better business - balancing People, Profit, and Planet in everything we do.

Not to tick a box. But to operate with purpose.